PPC (Paid Per Click) Click fraud costs the online marketing industry hundreds of millions annually.The latest results from fraud figures from the major search engines show a mixed bag of results.PPC sponsored listings showed a decrease in the fraud rate from 27.6% to 27.1% in the latest study. The click fraud due to click bots [...]
Click bots are smart computer programs used by fraudsters to generate false clicks in PPC (Paid Per Click) payout campaigns. Fraudsters then earn fraudulent commission off clicks that aren’t real webusers being redirected to merchants’ landing pages .
Affiliate or publisher click fraud is when affiliates belonging to an online marketing affiliate network, like the CJ Affiliate Network, click on the ads on their own website in order to generate fraudulent PPC (Paid Per Click) income.Many affiliate networks offer PPC earning opportunities to their affiliates, where the affiliates earn commission off every click [...]
