The Terms of Service Agreement (TOSA) between the merchant and the affiliate is very important when outlining the responsibilities and expectations of all parties involved in the referral process.
Affiliate or publisher click fraud is when affiliates belonging to an online marketing affiliate network, like the CJ Affiliate Network, click on the ads on their own website in order to generate fraudulent PPC (Paid Per Click) income.Many affiliate networks offer PPC earning opportunities to their affiliates, where the affiliates earn commission off every click [...]
Any industry has fraudsters who put lots of effort into manipulating loopholes within the industry to generate income fraudulently. The online marketing industry, as high tech as it may be, is not immune to fraud either. Click fraud looses the global online marketing industry hundreds of millions in revenue annually.
