Some proponents believe that duplicate content is not as heavily clamped down upon as a large portion of the online community may think.Recently, search engine giant, Google, released statements that said “duplicate content is not enough grounds for penalties on that site”.
Referral leaks are when there is a loophole in your affiliate program, where an affiliate can make a referral to a merchant and be cut out of receiving commission for that sale or lead referred.If there are referral leaks in your affiliate program, the investments made by affiliates to drive traffic and or sales to [...]
Automated response systems are a good way to keep the query response turnover time as low as possible, but running your affiliate program on complete autopilot is not necessarily always a good thing.
The Terms of Service Agreement (TOSA) between the merchant and the affiliate is very important when outlining the responsibilities and expectations of all parties involved in the referral process.
PPC (Paid Per Click) Click fraud costs the online marketing industry hundreds of millions annually.The latest results from fraud figures from the major search engines show a mixed bag of results.PPC sponsored listings showed a decrease in the fraud rate from 27.6% to 27.1% in the latest study. The click fraud due to click bots [...]
Click bots are smart computer programs used by fraudsters to generate false clicks in PPC (Paid Per Click) payout campaigns. Fraudsters then earn fraudulent commission off clicks that aren’t real webusers being redirected to merchants’ landing pages .
